Quick post today to let you in on some breaking news: I am officially addicted to Trader Joe’s frozen Vegetable Masala burger. How do I know it’s official? I bought a 4-pack on Saturday and they were all gone by Monday. The count: One for Andy in between soccer games on Sunday; one for me for a quick work-from-home vegetarian lunch [1] on Monday; one for Phoebe’s afterschool snack a few hours later; and one last night, for a standing-at-the-counter dinner after coming home late from Luisa’s [2] panel with Deb [3] and Amanda [4]. (Can you say Dream Team?) I bought a pack on a whim a few weeks ago after tasting a sample — I’m such a sucker for those samples — expecting the usual over-spiced, mysteriously textured veggie burger. Instead, I couldn’t believe how subtle and natural the flavor was — and how small (and recognizable) the ingredient list was. Did you guys know about these? And if so, pray tell, WHY didn’t you enlighten?
I like to eat my Masala burger in a pita topped with a mixture of plain yogurt and coriander chutney (Swad brand, found at any Indian grocer).
Related: Mastering the Weekly Shop [5]; My Trader Joe’s Hit List [6]; Packaged Dinners You Can Feel Good About [7]