Dear American Idol,
First just let me say how happy I am that you’re back. We love writing you into the family schedule with extra exclamation points and stars; already, we’ve spent way too many family dinners in heated discussions about prospective winners. (Phil Phillips: You heard it here first!) We love being part of the national conversation and the fact that we can go almost anywhere — from the soccer sidelines to the conference room to the birthday party – and have a common currency among adults and kids alike. (“Do you speak American Idol?”) I’m not the first one to say it — but I like you guys a lot! WOW is it a fun show to watch!
But now that you have been around eleven years and now that you’ve made a mockery of all other shows in terms of what counts as ratings, and now that, as 30 Rock once pointed out, you are arguably as powerful as the U.S. government… how about doing something good with all that muscle? Cause you guys can do anything! You had Hulk Hogan stop by the show just because James Durbin happened to mention he liked pro wrestling. Lady GaGa, Beyonce. Josh Turner showed up to sing “I’m Your Man” with a shocked and delighted Scotty McCreery! You can call Carole King and she’ll be there. (Yes she will!) And I don’t even want to talk about what you pull off in the finale.
So my question is: What’s up with Coke as a sponsor? I know they’ve been your advertising bro from the beginning, but don’t you have your (more…)