Market Challenge: Eggplant

When the kids were little
, in the interest of Palate Expansion, we used to give them ten bucks at the farmer’s market and tell them to spend it on something brand new. Something they’d never seen before or something they’d always wanted to try. This is how they ended up falling in love with “dinosaur egg” plums and pickles on sticks, and — shocking, I know — crepes stuffed with bananas and Nutella.

Last week, I took a page out of that old playbook, but instead of issuing the challenge to two grade-schoolers, I turned it on myself. I do this from time to time, and now that I’m in the thick of the R&D phase for my next book, I wanted to see if I could leave the market with something other than corn, tomatoes, cider donuts, and eight thousand bags of greens. A big goal of mine with the weekday vegetarian mission is not only to dial back the meat, but also to dial UP the vegetables.

That’s how I ended up throwing these beauties into my tote. They are also known as “fairytale” or “graffiti” eggplants and are about the size of fingerling potatoes. To most of you, I’m guessing this does not come across as the most adventurous purchase. But trust me when I say that trying to convince my husband and kids to get excited about eggplant is about as easy as winning a point off Nadal. Andy physically winced when I placed them on the counter.

Since I knew he wasn’t going to be an enthusiastic partner in brainstorming, I turned to you guys for help, posting a photo on instagram and asking for recipe ideas. I got a bunch of ideas that sounded interesting: Fry rounds and serve with roasted peppers, mozzarella, basil, and balsamic; tuck into a hot fire then make smoky babaganoush; lots of links to Smitten Kitchen’s eggplant salad toast. But the idea that sounded like it might have the best shot at converting at least one other diner at the table was one from my friend Robin: Grilled eggplant drizzled with pomegranate molasses, feta, and parsley. (“Inspired by Ottolenghi” she said.) I know, I know…pomegranate molasses? Sounds so obscure and fussy! But trust me when I say, once you have a bottle on hand (here’s the brand I like) you’ll find yourself craving the tangy depth of it in salad dressings and painted onto roasted chickens and pork loins.

Even though it’s a crime not to grill on a late summer weekend night, I decided to roast them. This is partly because in his must-own vegetable manifesto Tender, Nigel Slater promised he had an easy method for transforming eggplant’s sometimes spongy texture into more of a meaty, creamy consistency. I followed his instructions then continued with Robin’s flavoring, subbing in mint for the parsley and adding pomegranate seeds because, as luck would have it, we happened to have them lying in wait.

Not the prettiest picture, but you know the end of the story. (It never gets old!) I am not kidding, Andy asked for seconds, and there were even some expressions of interest about its preparation from the girls, which is teen code for I kind of like this. The charred skin and the creamy flesh was itself a wonder — but married with the feta-mint-pomegranate trifecta, an A+ trifecta in its own right, checked all the boxes: tangy, salty, sweet, crispy, creamy, charr-y. Next time it’s the main event instead of just a side.

Roast Baby Eggplants with Feta, Pomegranates, and Mint
Makes enough for 4 sides. Next time around, I plan to double it and toss with a short pasta and lots of olive oil.

About 30 small eggplants, halved horizontally
kosher salt
4 tablespoons olive oil
1/4 teaspoon garlic powder
1 tablespoon pomegranate molasses
1/2 cup feta (or more to taste)
1/3 cup pomegranate seeds
handful freshly chopped mint

Place all eggplant halves cut-side up on a cutting board and sprinkle the flesh with salt. (This removes excess moisture and bitterness.) Let sit 30 minutes.

Preheat oven to 400°F. Line a rimmed baking sheet with foil. Drizzle olive oil on foil and distribute evenly, using a brush if you have to. Sprinkle the oil-sliced foil with a little garlic powder.

Blot eggplant halves to remove moisture that has collected on surface and place them all face down into the olive oil. Roast for 40 minutes until skins look black and shriveled.

Remove from oven and let cool a bit. Using a slotted spoon, add them to a bowl and toss with remaining ingredients.

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I did eggplant three weeks in a row before coming up with a winner– roasted half moon slices of chinese eggplant (similar to japanese), added to a simple homemade marinara over penne pasta topped with torn fresh basil and crumbled cojita cheese (because I couldn’t find ricotta salata). It was one of the better things i’ve ever made.


oooh!! i have made those just by tossing them whole on the grill (in a vegetable basket) and letting them collapse onto themselves. then tossing with olive oil and garlic. It saddens me how they start so pretty and end so blah-looking, but they are super creamy. I’m the only one who gets excited about them so maybe i need to get a bottle of pomegranate syrup?

Sara B

My most favorite eggplant preparation is stir fried, leftover from my days in China. There was something a little sour about the sauce, maybe black vinegar. We used to eat it with other stir fried vegetables like green beans, cabbage, carrots, or broccoli and rice and a little bit of meat (usually pork).


I’d love to hear more about the farmer’s market challenge! Did you restrict what they could buy? We have a taco stand at ours, a bakery, all sorts of prepared foods. I guess I could restrict them to veggies and fruit? They’re pretty adventurous when it comes to other things like the cheese at the market.


Mollie Katzen’s Eggplant with garlic, mint and chiles from the Still Life With Menu Cookbook. So delicious.

Robin Greenwood

How about Julia Child’s “Eggplant Pizzas?” I use the large eggplants for this, but how adorable to make little appetizers with the smaller, thinner eggplants. Just cut into rounds, brush with olive oil, sprinkle with salt and pepper. Roast until soft, about 15-20 minutes. Top with your favorite marinara, sprinkle with a little grated mozzarella, and put back in the oven until the cheese is melted and browned. So simple, so good!

Serve as a main dish with spaghetti or by itself with a big salad. Also works as a side with grilled chicken or whatever.


Everyone in my family adores little eggplants, roasted or grilled until creamy, served at room temperature with grated fresh ginger & a drizzle of soy sauce. (A common way to serve eggplant in Japan, where I spent a decade.) It’s tasty to sprinkle some bonito flakes (katsuobushi) on top of the other toppings, too.


Hi Jenny! Love your blog! What is this awesome farmer’s market tote bag you have here?